Muntazir Haider
Address: 2-H-8/1, Nazimabad, Karachi, PC 74600 Pakistan
E-mail: muntazir.haider@gmail.com
Phone: +92 321 2399014 / +971 50 1553914
Professional info
Five years of core marketing and branding experience in diversified set of businesses; devising strategies, deploying ATL, BTL and Digital Marketing activities, and deriving the sales figures using a combination of marketing tools. Specializing from Product Development to Launch, Execution, Engagement, and Event Management; assisting brand development from scratch and enhancing brand proposition. Initiator of mass scale Digital Marketing/Branding Activities in Pakistan via the platform of Pizza Hut.
Alongside, extensive expertise in hiring, training, and development, and cross functional team formations. Conducted various workshops/training not just within the organization, but externally with educational institutes as well as with government designated training units like SMEDA (Small Medium Enterprise Development Authority).
Work experience
Manager - Strategy & Planning, Resource Edge
2012 - present
Specialties
Brand Management
Digital Marketing
Corporate Communications
Trainer & Speaker
Skills
Digital Marketing Expert
Branding Specialist
Seasonal Trainer & Coach
2010 - present
2010 - present
Assistant Brand Manager, Pizza Hut
2011 - 2012
Area of Expertise: Brand Management, ATL, BTL, Digital Marketing, Product Management, Networking, Training & Development
Campaign Launches at Pizza Hut
o Flavors of the World
o Party Box
o Legends of Arabia
o Kids Meal
o Weekday Special
o Double Masti
o Ramadhan Fiesta
• Initiated Digital Marketing concept at Pizza Hut and received regional acknowledgement for the Vision and Execution
o Made Pizza Hut the first brand in Pakistan to extensively work on Social Networking Sites and attained exceptionally high mileage
o The best performing page on SocialBakers.com for several consecutive weeks
o 100,000 fan base in 3 months, & 200,000 fan base in 6 months
• Initiated Strategic Alliances, Co-branding, and Traffic Exchange programs
• Develop Annual Marketing Plans and Budget Allocations for Media Planning
• Strategizing and Execution of ATL, BTL, and Digital Marketing plans
• Responsible for Retail and Corporate Branding, and Visibility issues
• Develop and Execute Local Store Marketing / Geo-Demographically Customized Campaigns using Event Management and Engagement tools
• Campaign Plan, Execution and Evaluation
• Channel Development, Costing, and Vendor Relationship Management
• Ensure compliance with brand standards and manage communication – internal, external and regional
• Conduct Internal Marketing, Trainings, and Promotional Campaigns
• Cross functional team formation and leadership for new product development and testing
Area of Expertise: New Product Development, Business Development, BTL, Activation, Recruitment, Compensation & Benefit Planning, Training & Development,
Responsible for developing forecasts on demand-driven supply chain structure & creating product push for low seasons in a B2B environment
Responsible for product quality, streamlining sales-and-supply-chain, and cost effective marketing strategies for marketing (involving BTL and activations) and distribution of FMCG products
• A business that dealt with B2B industrial products
• Initiated a venture of Marketing & Distribution hub for cottage industry FMCGs
• New Product Development, Launch, & Execution
• Budget formations, allocation, and evaluation
• Supply Chain / Value Chain Relationship Development & Management
• Managing the Sales Team and the Sales cycle
• Market Analyses, Forecasting, Supply Chain & Production Analysis
• Managed ATL, BTL and TTL activities through detailed Marketing Plans
• Helped to reduce Cash Cycle by 50 days and decreased Inventory Costs By 25%
• Developed customized IT solution for CRM and Order Management
Assistant Manager Marketing, Hala Corporation
2008 - 2011
BBA (MIS)
MBA (Marketing)
Institute of Business Administration (IBA), KArachi
2002-2006
Institute of Business Administration (IBA), Karachi
2006-2008
Education
Written over 25 cover story articles, & conducted primary & secondary research for the same
Research Associate, Pakistan & Gulf Economist (PAGE)
2007
Area of Expertise: Brand Management, ATL, BTL, Digital Marketing, Networking, Training & Development
• Initiated Vision and Sales Oriented Digital Marketing Activities
• Responsible for devising strategy and execution of ATL, BTL (Execution), Retail, and Digital Marketing Plans for Nokia and Liberty Books as a Marketing Consultant